Most agencies bill you for building things.
We get paid to grow what they produce.
Acquisition, retention, growth and operations for eCommerce brands doing $2M to $20M. The development, the fixes, the updates, the "can you just" requests are included. One monthly fee.
25 years in eCommerce operations · Shopify · BigCommerce · Magento · WooCommerce · Shopware
You already know what's wrong with the agency model.
You pay for hours, not outcomes
Your invoice goes up when the work gets harder. It never goes up when your revenue does. Nobody on the other side of that arrangement is thinking about your margin.
Everything is a change order
A broken variant selector becomes a scoping call. A landing page becomes a two-week estimate. You start avoiding your own agency, because asking costs money.
Nobody owns the number
The paid team blames the site. The site team blames the offer. The email team says traffic quality is down. Four vendors, four dashboards, zero accountability.
Four jobs. One team. One invoice.
You don't pick from a menu. All four run together, because the reason acquisition underperforms is usually retention, and the reason retention underperforms is usually operations.
Acquisition
Offer and positioning, landing page and conversion path testing, organic and lifecycle-driven acquisition, referral and partnership channels, and the analytics to tell which of them actually pays. We don't buy media. We make the traffic you already have worth more.
Retention
Lifecycle email and SMS, post-purchase flows, subscription and replenishment mechanics, win-back. Most brands your size are missing flows they should be running. Each one is a sale you never ask for, from a customer you already paid to acquire. That gap is the cheapest revenue in the business.
Growth
AOV engineering, bundling, merchandising, pricing tests, cross-sell paths, LTV expansion. Same customer, more revenue, no additional acquisition cost.
eCommerce & Operations
Automation, custom development, integrations, platform work, data and reporting, back-office process. This is the part other agencies bill you for. Here it's the price of admission.
"Included" means included. Here is exactly where the line sits.
- Bug fixes and site issues
- Theme, plugin and app updates
- App configuration and troubleshooting
- Landing page builds
- Small integrations and API work
- Site speed monitoring
- Analytics and tracking QA
- Monthly reporting and working sessions
- Full rebuilds and redesigns
- Net-new custom applications
- Projects over ten hours of build time
Fair use, stated plainly. Unlimited requests, two active at a time. Anything under ten hours of work starts within two business days. Anything larger gets scoped and quoted at a partner rate that beats what a dev shop will charge you, and you can always say no.
Want a full rebuild? We have a build team for that. We'll manage it, and you won't pay us a markup to do it.
Published prices. No call required to find out what it costs.
You have a budget and we have a floor. Neither of us should spend three calls discovering that.
- One pillar led actively
- Three pillars monitored and advised
- All included development and support
- Bi-weekly working session
- Monthly reporting
- All four pillars actively managed
- One growth sprint per month
- Weekly working session
- All included development and support
- Quarterly roadmap reset
- Everything in Core
- Reserved development capacity every month
- Quarterly executive planning
- Priority queue on all requests
- Direct build-team access at partner rates
Month to month, 30 days notice. We ask for a 90-day initial commitment because nothing meaningful happens in 60.
The Revenue Teardown
Before either of us commits to anything, find out exactly where your store is leaking revenue. Ten business days, one live presentation, a roadmap with a dollar figure on every line.
- TimelineTen business days from the moment we have access.
- DeliveryA live 60-minute walkthrough, recorded for your team. Not a PDF you never open.
- You keep itDon't hire us and the roadmap is still yours. Take it to another agency if you want.
- We needRead-only access to analytics, email and SMS, and store admin, plus 30 minutes for kickoff.
Acquisition
Which channels actually pay after contribution margin, offer and landing page performance, organic and referral upside, and whether your attribution is telling you the truth.
Conversion
PDP structure, cart and checkout friction step by step, mobile experience, site speed with the revenue impact quantified.
Retention
Every lifecycle flow you run against every one you should, segmentation quality, cohort repeat rate, replenishment and win-back gaps.
Operations
Order-to-fulfilment flow, integration health, app stack audit, and the manual work costing you hours per week, counted in hours and dollars.
We'd rather tell you no on the first call.
A fit if
- You're doing $2M to $20M in annual online revenue
- You already have traffic, but conversion or repeat purchase is flat
- You're juggling two or more vendors who don't talk to each other
- You're founder-led or running a small internal ops team
- You want a partner who tells you what to do, not one who waits for a brief
Not a fit if
- You're under $1M and need a first build. We'll refer you to someone good.
- You want someone to run your ads. We don't touch media buying, and we'll happily work alongside whoever does.
- You want someone to execute a plan you've already written. You don't need us for that.
- You've just signed a two-year contract elsewhere. Come back when it's up.
The un-agency
I spent 25 years inside eCommerce operations. Not pitching it. Running it.
Long enough to watch the agency model get worse while the work got easier. Development that used to justify a retainer now takes a fraction of the time. Tooling that needed a team runs on configuration. The cost of building went down. Agency invoices didn't.
So the model quietly inverted. Agencies started protecting the billable work and treating the strategic work as an afterthought, because strategy is harder to bill by the hour. Brand owners got very good at not asking for things, because asking cost money.
Ultimate Agency is built the other way around. The building is included because building is no longer the expensive part. What's expensive is knowing which three things out of forty will actually move revenue this quarter.
- We tell you what to doYou're not going to write us a brief. If you wanted to direct the work you'd hire a contractor.
- We say noSometimes the thing you want doesn't matter. You'll hear that before you spend six weeks on it.
- We report the lossesTests fail. Sprints miss. Those show up in the monthly review with the same detail as the wins.
- We stay small on purposeA senior operator on every account. No junior account manager relaying your questions to someone you've never met.
Twenty minutes. No deck.
We'll ask about your revenue, your stack, and what's actually frustrating you. If we're a fit, we'll tell you what the teardown would look for in your business. If we're not, we'll say that and point you somewhere better.
- Rough annual online revenue
- Your platform and main apps
- Who's currently doing what
- The one number you want to move